Beauty

Whether you’re launching something new, building awareness, educating your audience or driving conversion, I develop beauty content around what your brand needs to accomplish. Each concept is shaped by your strategy, audience and objective, translating key messages into content that feels natural, compelling and distinctly yours. From raw and relatable to polished and art directed, the approach shifts with the brief while always keeping the product and the story at the center.

  • + Every project starts with your brand. I translate your strategy, visual language, audience, key messages and goals into content concepts that feel like a natural extension of your existing world. From initial concept through final delivery, each idea is developed around the objective at hand, balancing brand consistency with the tone, format and creative approach needed to connect with your audience.

  • Concept + Pre-Production


    + Creative Direction
    + Creative Strategy & Concept Development
    + Creative Deck Development
    + Script & Copy Development
    + Storyboarding & Shot List Planning
    + Set Design & Prop Sourcing

    Production


    + Art Direction
    + Content Production
    + Prop Styling

    Post-Production + Delivery


    + Editing & Voiceovers
    + Motion & Graphics
    + Retouching & Color
    + Final Asset Delivery

  • + Paid Media
    + Organic Social
    + Web & E-commerce
    + Email
    + TikTok & Reels
    + Digital Campaigns

Concept 001

Medik8 Skincare

Product Storytelling

Built around a skincare lineup I’ve consistently used for the past year, this concept uses time as the foundation for trust. Elevated product-in-use moments and close-up skin imagery create an editorial story centered on consistency, real use and visible results, allowing the product experience to speak for itself.

Time > Result > Trust

Concept 002

e.l.f. Brow Lift

Product Demonstration + Social-First Storytelling

Two approaches demonstrate how the same product story can shift across short-form formats. A personality-led tutorial uses affordability, speed and an immediate hook to walk through a two-product brow routine, while a :12 social-first cut leads with the finished result before revealing the products behind the look. Together, the concepts balance education, relatability and quick visual payoff.

Concept 003

Cécred Hair Care

Lifestyle Storytelling + Product Integration

Swimming is part of my weekly routine, making hair protection and post-swim care an essential part of the story. This concept integrates Cécred into that existing ritual, moving from the pool into a three-step wash-day routine featuring the Detoxifying Shampoo, Hydrating Shampoo and Moisturizing Deep Conditioner. Rather than leading with a product claim, the story begins with a real routine and positions the products naturally within it.

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