Wellness

Whether you’re launching something new, building awareness, educating your audience or driving conversion, I develop wellness content around what your brand needs to accomplish. Each concept is shaped by your strategy, audience and objective, translating key messages into content that feels natural, compelling and distinctly yours. From raw and relatable to polished and art directed, the approach shifts with the brief while always keeping the product and the story at the center.

  • + Every project starts with your brand. I translate your strategy, visual language, audience, key messages and goals into content concepts that feel like a natural extension of your existing world. From initial concept through final delivery, each idea is developed around the objective at hand, balancing brand consistency with the tone, format and creative approach needed to connect with your audience.

  • Concept + Pre-Production


    + Creative Direction
    + Creative Strategy + Concept Development
    + Creative Deck Development
    + Script + Copy Development
    + Storyboarding + Shot List Planning
    + Set Design + Prop Sourcing

    Production


    + Art Direction
    + Content Production
    + Prop Styling

    Post-Production + Delivery


    + Editing + Voiceovers
    + Motion + Graphics
    + Retouching + Color
    + Final Asset Delivery

  • + Paid Media
    + Organic Social
    + Web + E-commerce
    + Email
    + TikTok + Reels
    + Digital Campaigns

Concept 001

Caboo Toilet Paper + Wipes

Product Storytelling + Integration

A social-first concept for Caboo that turns an everyday bathroom essential into a conversation about more conscious consumption. Using a bold, personality-led hook, product storytelling and everyday lifestyle visuals, the piece highlights Caboo’s tree-free bamboo toilet paper and wipes while making sustainability feel approachable, relevant and easy to adopt.

Concept 002

Trace Minerals Magnesium Glycinate + Trip Raspberry Blossom

Evening Ritual + Product Pairing

n evening wind-down ritual that brings two complementary products into one simple beverage moment. The concept pairs TRIP with Trace Minerals Magnesium Glycinate through preparation, texture and product-focused close-ups, turning functional products into an inviting lifestyle experience. Rather than presenting either product in isolation, the content creates a natural use occasion around routine, ritual and relaxation.

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