brand identity & design systems
A refined visual world built with intention, clarity, and storytelling.
JU + DESIGN creates brand identities that feel timeless, thoughtful, and anchored in your story. This service is for founders and teams who want a cohesive visual world that carries their message with confidence and leaves a lasting impression. Each identity is created with care and clarity, rooted in a deep understanding of how design shapes culture.
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Primary logo and secondary brand marks
Color palette and typography system
Visual language and design treatments
Packaging or collateral direction
Photography and art direction guidance
Full brand guidelines and brand bible
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1. Discovery
We uncover your story, goals, audience, and visual tone.
2. Concept Development
I develop identity concepts, visual direction, and brand world explorations.
3. Design and Delivery
The final brand system, guidelines, and assets are delivered clearly and ready for use.
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Selected work is available in the portfolio.
Clients include: Nike, Target, LIHA Beauty, Hilltop Coffee and Kitchen, Google and more.
