a multidisciplinary creative house, rooted in art, design, and visual storytelling.

JU + DESIGN is rooted in the belief that design should be felt, not just seen. Each project, whether a brand identity, a campaign, or a handcrafted object, is approached with the same intention: to engage the senses, evoke emotion, and shift perception. What began in 2017 with a sold-out collection of prismacolor portraits at a Houston art show has grown into an expansive creative practice, with products carried in over 25 storefronts nationwide and internationally.

Alexandria Judie, known as Ju, is a multidisciplinary designer, art director and the founder of JU + DESIGN. A Louisiana State University graduate, she began her professional career in architecture and landscape architecture, where she developed an understanding of how structure, material, and space shape the way people move through and experience the world. That training never left her. It lives in every brand she builds, every object she creates, and every campaign she directs.

The Founder

Her practice spans creative direction, art direction, brand development, social-first creative, and object design, guided by the belief that the idea determines the medium. Ju has led national 360 campaigns, shaped brand identities, developed social-first storytelling, and designed functional and sculptural objects, all with a consistent commitment to craft, intention, and impact. Her work includes collaborations with Nike, Target, Google, and Hilltop Coffee + Kitchen, with pieces placed in institutions such as the MOCA Design Store.

  • Nike, Target, Google, Hilltop Coffee + Kitchen, LIHA Beauty, Mike Epps, Slim Thug, Saba Pivot, and more.

  • Creative + Art Direction

    • Campaign development, art direction, set direction, and production oversight across still and motion.

    Brand + Identity

    • Brand systems, visual identities, and design languages rooted in clarity and emotion.

    Social-First Creative

    • Concept development, social-first storytelling, content strategy, art direction, and production across organic, paid, e-commerce, and brand campaigns.

    Experiential + Object

    • Spatial design, product development, enamel pin production, floral design, and handcrafted objects including ceramics.

  • JU + DESIGN collaborates with those building work with presence, perspective, and purpose. Projects are shaped through dialogue, direction, and a shared commitment to thoughtful execution.

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Press

Dwell Magazine
LA Design Week/end Was the Comeback the City Needs Right Now
October 2026 · Read Feature

Design Hotels
L.A. Design Week/end Doesn’t Want To Be Like the Rest
September 2026 · Read Feature 

Pale Blue Magazine
The Most Atmospheric Room at LA Design Week/end
October 2026 · Read Feature 

“The idea determines the medium.”