Brother’s Kanye x kid cudi
Overview:
On August 19, 2019, I released the art package, Brothers - Kanye West x Kid Cudi. What made this release so special from any of my other enamel pin releases was that I created an entire experience, and a limited edition of 50 art packages'. I allowed people to learn about the why behind this design on my blog, experience the package, and a private link to a curated mix of songs by Kanye West and Kid Cudi have collaborated on was sent to every customer who purchased the package.
Art Print + Enamel Pin
Every package included a 8"x10" high-quality art print, signed, and numbered with an enamel pin, a collectors item of the songs they have collaborated on and of course a tailored thank you note for each collector. Each enamel pin included every collectors order number (1-50) layered on the back of the pin. Exclusivity is key to every limited edition product.
Playlist
I hired a DJ to mix the songs I put together that Kanye West and Kid Cudi have collared on. I sent each collector a private link to stream the playlist on Soundcloud after purchasing this package. I curated the experience exactly how I wanted it to sound. .
Marketing | social gifs
Before I released the art package to the public, I created these typewriter glitch gifs to build up the suspense for the drop. I posted these gifs to my instagram feed and story. The last gif flashes with the text + Experience art and music together.
Blog Post
I wanted to give my supporters a piece of me through my art and the love I have for music by writing a blog post about my story on why I created this Art Package. People love to connect and know why we do the things that we do, so I did just that.
