creative direction and campaign development

deas that shape culture, grounded in clarity, intention, and visual storytelling.

JU + DESIGN develops creative concepts that guide campaigns with purpose and emotional resonance. This service is for brands and founders who want narrative depth, visual cohesion, and a clear point of view across every touchpoint. I create holistic campaign worlds that feel thoughtful, memorable, and aligned with the heart of your brand.

    • Creative concept development

    • Campaign narrative and visual direction

    • Mood boards and story frameworks

    • Look and feel guides

    • Shot lists and art direction

    • Asset direction for photo and video

    • Campaign decks and presentation materials

  • Discovery
    We define the message, target audience, tone, and goals for the campaign.

    Concept Development
    I create a clear creative direction with visual references, narrative structure, and execution strategy.

    Creative Buildout
    We refine the campaign world, develop look and feel guides, and outline asset needs across channels.

    Delivery
    You receive a complete creative direction package with clear steps for production and execution.

  • Selected work is available in the portfolio.


    Clients include: Nike, Target, LIHA Beauty, Hilltop Coffee and Kitchen, Saba Pivot and more.

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