CREATIVI-Tea’s Campaign

The Campaign:

Hilltop Coffee + Kitchen launched three 2022 summer drinks from July 5th through September 30th, designed to inspire creativity and encourage customers to get their creative juices flowing. I led the creative direction for the campaign, bringing the vision to life through design assets that aligned with Hilltop’s existing brand identity. I collaborated closely with our photographer to art direct the shoot and ensure each drink was captured with intention. In post-production, I retouched final selects, built immersive 3D environments for each drink, and managed quality control with our print distributors. I delivered both digital and print-ready assets for a multi-location rollout, with promotional materials displayed across all three Hilltop shops.

My Role:

Freelance Creative + Graphic Designer

pink Matter

MIND OVER MATCHA

SWEET SPOT

the Moodboard

The design process

Now, let’s get into the magic of my process and how I transformed the final selects for each drink into eye-catching display ads for print,

pINK MATTEr

Frame 1:

Starting with the original photography and canvas blocks as reference, I used Photoshop to build custom 3D digital blocks. I layered realistic shadows, applied a consistent light foreground, and introduced a subtle textured background to create depth and dimension.

Frame 1

Frame 2:

I enhanced the visual weight of each drink’s ingredients, ensuring a balanced composition and consistent height across all three flavor profiles.

Frame 2

Frame 3:

I incorporated the drink names, ingredient lists, and custom illustrations I created—bringing all visual elements together in a cohesive, engaging design that highlights the personality of each summer drink.