The Social Campaign:

Dear World is my journal-entry short film, inviting viewers into my history with ceramics. My story began as a high school freshman in an AP ceramics and sculpture course. After an extended hiatus, in 2023, I returned to the craft in my Downtown Los Angeles studio to launch my line of sculptural home goods under JU + DESIGN.

To share both my journey and my process, I developed a social campaign rooted in intention. It began with a teaser (a :06 cutdown from the main spot) shared on March 6, 2025, and a simple caption stating Coming Soon | March 11, 2025. The whole short film followed, revealing the first products in my ceramic collection: two incense holder sets and individual incense holders, each shaped entirely by hand without molds, making every piece one of a kind. Meticulously crafted to honor true artistry and individuality, these functional sculptures are designed to bring quiet beauty to any space. 

This release was both a personal milestone and an invitation to slow down, reconnect with ritual, and welcome something rare into everyday life. Without client objectives or creative constraints, I had complete control over every detail, a balance all creatives should experience.