Dear World
The Challenge:
Dear World marked the launch of my ceramic practice under JU + DESIGN, introducing my first collection of sculptural home goods through a cinematic social campaign. The objective was to tell a deeply personal story while establishing the creative direction, craftsmanship, and values behind the brand.
Result :
The launch introduced my inaugural collection and has since expanded into retail partnerships, with ceramic work now carried at Hotel Saint Augustine in Houston, TX and SUPERVSN in Los Angeles, CA.
My contributions:
From concept through launch, I led every aspect of the campaign. I developed the story, wrote the script, storyboarded the film, directed the creative, oversaw product development, packaging, photography, color grading, editing, and the e-commerce experience. Without client constraints, every creative decision reflected my vision for JU + DESIGN and established the foundation for the brand's future.
Credits:
Videographer- Trenton Foon
built in solitude, released in rarity.
Introducing Two New Ceramic Incense Holder Sets and Incense holders—each handbuilt by Ju with no molds, ensuring that every piece is truly one of one.
Each designed to honor true artistry and embrace individuality, these sculptural home goods will elevate your space with effortless beauty.
Perfect for those who value timeless, intentional design that balances form and function. Pair with your favorite incense for a truly serene experience.
View the full social campaign on
Hotel Saint Augustine
Following the launch of Dear World, Hotel Saint Augustine added my handcrafted incense holders to its retail collection, pairing them with the hotel's custom signature incense. The collaboration extends the campaign beyond social, placing JU + DESIGN within a thoughtfully curated hospitality experience in Houston, Texas.
