Dear World
The Social Campaign:
This collection launched as a carefully curated Instagram Social Campaign designed to share both story and craft with intention. It began with a teaser: a short excerpt from “Dear World,” my journal-entry film that invites viewers into my history with ceramics. This story started when I was 13, learning to hand-build in my AP high school ceramics and sculpture course. I returned to the practice in 2023 in Los Angeles to release my own line of sculptural home goods under JU + DESIGN.
Following this introduction, I revealed the full collection. Two new incense holder sets and individual incense holders, each shaped entirely by hand without molds, ensuring every piece is truly one of one. Meticulously crafted to honor true artistry and embrace individuality, these functional sculptures are designed to elevate any space with quiet beauty.
This release is both a personal milestone and an invitation to slow down, reconnect with ritual, and bring something rare into anyones everyday.
Packaging Design
Product + Lifestyle Photography
Product Development and Production
Script Development
Social Media Marketing
Storyboarding
Video Editing
Voiceover Narrator
My Responsibilities :
Art Direction
Color Grading across photo + video
Content Planning
Creative Direction
E-Commerce Design
Graphic Design
Main Talent
Order Fulfillment
Platforms:
Primary - Instagram + Dotcom
Secondary - Youtube + Tik-Tok
Credits:
Videographer- Trenton Foon
built in solitude, released in rarity.
Introducing Two New Ceramic Incense Holder Sets and Incense holders—each handbuilt by Ju with no molds, ensuring that every piece is truly one of one.
Each designed to honor true artistry and embrace individuality, these sculptural home goods will elevate your space with effortless beauty.
Perfect for those who value timeless, intentional design that balances form and function. Pair with your favorite incense for a truly serene experience.
View the full social campaign on