Nike | LA Don’t Play
The Program:
Nike’s LA Don’t Play is a summer-long, three-phase initiative built to connect with LA’s top high school hoopers on and off the court.
Phase one kicked off with a Draft Day-themed welcome dinner, where 14 elite athletes were introduced to the Nike family in a way that felt earned, elevated, and unforgettable. I developed the brand identity, designed the logo and print collateral for The Welcome Dinner.
Phase two Free Game Weekend invited all 14 elite athletes to a two-day immersive training and leadership camp. Day one focused on high-intensity performance and mindset training under the lights. Day two captured each athlete in a professional photoshoot, positioning them as leaders ready to inspire and leave their mark on LA hoops.
Phase three: coming soon
My role + responsibilities:
Art Director + Graphic Designer
Brand Identity, Art Direction, Graphic Design, Experiential Design, Enamel Pin Design + Production.
SOW:
Graphic Design, Brand Identity, Creative Development, Content, Experiential, and Production.
Credits:
Client: Nike
Agency: Free Lunch Agency
The Athletes:
Amel Cook, Bella Harmon, Cole Holden, Cydnee Bryant, David Conerly, Demarcus, Gene Roebuck, Hamiley Arenas, Harrison Harper, Kaeli, Kylee Yeh, Savannah Myles, SJ Madison, and Trevon Carter-Givens
