Nike | LA Don’t Play
The Program:
LA Don't Play-a summer-long, community-driven initiative built to connect with LA's top high school hoopers both on and off the court.
Phase One kicked off with a Draft Day-themed welcome dinner, where 14 elite athletes were introduced to the Nike family in a way that felt earned, elevated, and unforgettable.
Free Lunch led the creative direction, brand identity, and experience design—including a custom seeding kit featuring a bespoke LA Don't Play varsity jacket. From concept to execution, the team crafted a premium moment that celebrated each player's potential and set the tone for everything to come.
My role + responsibilities:
Art Director + Graphic Designer
Brand Identity, Art Direction, and Graphic Design.
Services:
Graphic Design, Brand Identity, Creative Development, Content, Experiential, and Production.
Credits:
Client: Nike
Agency: Free Lunch Agency
The Athletes:
Amel Cook, Bella Harmon, Cole Holden, Cydnee Bryant, David Conerly, Demarcus, Gene Roebuck, Hamiley Arenas, Harrison Harper, Kaeli, Kylee Yeh, Savannah Myles, SJ Madison, and Trevon Carter-Givens
