object worlds
2026
Brand: JU + DESIGN
Overview:
Sculptural objects explored through form, materiality, photography, motion, and sensory storytelling, building cohesive visual systems where product design, art direction, and digital experience operate as one continuous world.
Responsibilities:
Object Design, Creative Direction, Visual Systems Development, Photography Direction, Photography, Motion Content Development, E-Commerce Art Direction, Retouching, Styling, Prop Styling, Floral Styling, Copywriting, Social Content Systems, Campaign Development, and Brand World Building.
Ring Holders
The ring holders were created from a simple belief: everything has a place. Built in the sculptural JU form, a continuous loop combining the letters J and U, each piece functions as both storage and sculpture.
Designed and hand built as a collectible series, the collection explores how functional objects can carry identity, ritual, and emotional connection through form.
Photography
Photography for the collection was developed as a scalable visual system rooted in consistency, recognition, and atmosphere. Each object was captured using repeated compositions, controlled lighting, and fixed camera positioning to create cohesion across every image in the collection.Background colors were intentionally curated to establish visual contrast between glazes while still functioning together as one unified brand world across web, social, and digital merchandising.
social
Social assets were designed to extend the object experience beyond static product photography. Motion studies, looping GIFs, typography systems, and sequential storytelling were developed to communicate scale, function, ritual, and collectibility across Instagram, Stories, Pinterest, and digital campaigns.The system allows the collection to remain visually recognizable across platforms while creating flexibility for ongoing content development.
e-commerce
The e-commerce experience was designed to preserve the same visual language established throughout the campaign system. Consistent hero imagery, product scaling, typography, and supporting photography create a seamless transition between discovery, storytelling, and purchase.Every touchpoint was developed to feel interconnected, allowing the objects, photography, motion, and interface to operate as one cohesive visual experience.
Incense Holders
The incense holders marked the beginning of my ceramic object practice, introducing a sculptural collection rooted in ritual, atmosphere, and sensory storytelling. Each piece was hand built without molds, allowing the forms to retain the subtle character of the handmade process while remaining minimal and intentional in design. Alongside the objects, I developed a cohesive visual world through photography, video, styling, packaging, and digital storytelling, creating a system that translated seamlessly across social content, e-commerce, and campaign imagery while preserving a consistent sense of mood, materiality, and calm. The collection has since expanded into retail and hospitality spaces, with the visual direction informing packaging, merchandising, photography, and digital presentation across every touchpoint.
