Alexandria judie
Art Director + Multidisciplinary Designer shaping campaigns, visual systems, and object worlds with an emphasis on how experiences are felt, not just seen.
Based in Los Angeles, CA.001 | Campaign Direction
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LA Don’t Play | 2025
Art direction and brand identity development for a three-phase experiential youth basketball initiative, spanning visual systems, experiential design, and collectible merchandise production.
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Black History Month Campaign | 2023
Art Director and Creative Co-Lead for a national omnichannel campaign celebrating Black-owned and designed brands, leading concept development, talent and on-set direction, visual system execution, pre-production planning, and post-production direction and oversight across broadcast, digital, social, and retail platforms.
HBCU Pride Campaign | 2023
Senior Art Director and Creative Co-Lead for a national omnichannel campaign celebrating HBCU culture, leading concept development, talent direction, visual system creation, pre-production planning, and post-production direction and oversight across broadcast, digital, social, and retail platforms.
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Creativitea’s Drink Campaign
Led creative direction for a seasonal beverage campaign, art directing photography, designing campaign visuals, and developing immersive brand assets across digital, print, and environmental touchpoints.
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Blue Square Alliance Against Hate | 2024
Art direction for a national Super Bowl LVIII commercial, spanning visual concept development, on-set execution, and post-production oversight.
002 | visual systems
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2025
Refined and unified LIHA Beauty’s digital product experience across web, imagery, and content systems, developing a scalable visual framework that elevated product storytelling and ensured consistency across all touchpoints.
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2026
Developed a distinct visual language around sculptural ceramic objects through photography, styling, color composition, and spatial storytelling, building immersive worlds rooted in form, texture, and emotion.
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2021-2023
Developed and extended Hilltop Coffee + Kitchen’s visual identity across campaigns, menus, social content, environmental graphics, and multi-location brand touchpoints.
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2023
Editorial art direction for Chicago rapper Saba, shaping visual narrative, composition, and talent direction for a collaborative photo story.
003 | conceptual studies
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The Melodic Blue 2024
Conceptual artist development study exploring long-form visual storytelling for an album release, developing a cohesive campaign vision across visual identity, merchandise, performance, and digital narrative.
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2024
A self-initiated campaign study exploring how the Cult Gaia Eau de Parfum collection could evolve into a more expansive sensory and storytelling-driven visual world through creative strategy and art direction.