Alexandria Judie
Los Angeles, CA.
Creative Lead + Senior Art Director crafting campaigns, brand systems, and experiences designed to be felt, not just seen.
001 | Campaigns
-
Black History Month Campaign
Art Director and Creative Co-Lead for a national omnichannel campaign celebrating Black-owned and designed brands, leading concept development, talent and on-set direction, visual system execution, pre-production planning, and post-production direction and oversight across broadcast, digital, social, and retail platforms.
HBCU Pride Campaign
Senior Art Director and Creative Co-Lead for a national omnichannel campaign celebrating HBCU culture, leading concept development, talent direction, visual system creation, pre-production planning, and post-production direction and oversight across broadcast, digital, social, and retail platforms.
-
Creativitea’s Drink Campaign
Led creative direction for a seasonal beverage campaign for Issa Rae’s Hilltop Coffee + Kitchen, spanning all four Los Angeles locations. Art directed photography, designed campaign visuals, and developed immersive brand assets across digital, print, social, and environmental touchpoints.
-
Dear World
Introduced JU + DESIGN's first ceramic home goods collection through a journal-style short film and social campaign. I developed the creative concept, campaign rollout, and launch across social, documenting my return to ceramics while unveiling a collection of hand-built incense holders that invite ritual and quiet beauty into everyday life.
-
Blue Square Alliance Against Hate Foundation
Art direction for a national Super Bowl LVIII commercial, spanning visual concept development, on-set execution, and post-production oversight.
002 | brand systems
-
LA Don’t Play
Art direction and brand identity development for a three-phase experiential youth basketball initiative, spanning visual systems, experiential design, and collectible merchandise production.
-
Refined and unified UK Based LIHA Beauty’s digital product experience across web, imagery, and content systems, developing a scalable visual framework that elevated product storytelling and ensured consistency across all touchpoints.
-
Developed and extended Hilltop Coffee + Kitchen’s visual identity across campaigns, menus, social content, environmental graphics, and multi-location brand touchpoints.
-
Editorial art direction for Chicago rapper Saba, shaping visual narrative, composition, and talent direction for a collaborative photo story.
003 | objects
-
JU + DESIGN's ceramic ring holder collection transforms jewelry storage into a sculptural object. I designed, hand-built, and photographed the collection, then directed the full social content system across Instagram, Stories, and Pinterest, including motion assets built to translate into future paid campaigns. The collection later led to retail placement at The MOCA Design Store in Los Angeles.
-
JU + DESIGN's debut ceramic home goods collection introduced hand-built incense holders designed to elevate everyday ritual. I hand-built the collection, then led the full launch, including product photography, e-commerce presentation, and a self-produced social campaign across Instagram and TikTok, bringing the collection to market and into retail placement at Hotel Saint Augustine.
-
JU + DESIGN's ceramic vessel collection explores the relationship between sculptural objects and florals. I led the concept, floral styling, photography, and short-form video for the launch, a TikTok series built around 'Flowers deserve more than a glass vase' that generated 33K+ organic views, 8.5K+ likes, and nearly 900 saves.
-
Designed and produced a collection of custom enamel pins for Nike's LA Don't Play program, translating the initiative's visual identity into premium collectible merchandise. From concept development through manufacturing, each piece was crafted to celebrate Los Angeles basketball culture while creating meaningful keepsakes for participating athletes.
-
A multidisciplinary collection celebrating Houston's legendary rap culture through apparel, collectible products, illustration, and visual storytelling.
004 | conceptual studies
-
The Melodic Blue
Conceptual artist development study exploring long-form visual storytelling for an album release, developing a cohesive campaign vision across visual identity, merchandise, performance, and digital narrative.
-
A self-initiated campaign study exploring how the Cult Gaia Eau de Parfum collection could evolve into a more expansive sensory and storytelling-driven visual world through creative strategy and art direction.