A selection of art direction work spanning product, brand systems, and experiences across digital and physical touchpoints.
Each project reflects a systems-driven approach to visual storytelling, creating cohesive and scalable brand experiences, that are felt, not just seen.
product experience
Client: LIHA Beauty | 2025 - Present
Refined and unified LIHA Beauty’s digital product experience across web, imagery, and content systems. Developed a scalable visual framework that elevated product storytelling and ensured consistency across all touchpoint.
la don’t play
Client: Nike LA | 2025
Art direction and brand identity development for a three-phase experiential youth basketball initiative, spanning visual systems, experiential design, and collectible merchandise production.
dear world
JU+DESIGN | 2025
Self-directed narrative and product launch campaign introducing a sculptural object collection, encompassing concept development, art direction, photography, film, packaging, and cross-platform storytelling.
Silence - Super Bowl LVIII spot
Client: Robert Kraft - Blue Square Alliance Against Hate | 2024
Art direction for a national Super Bowl LVIII commercial, spanning visual concept development, on-set execution, and post-production oversight.
hbcu pride
Client: Target | 2023
Senior Art Director and Creative Co-Lead for a national campaign celebrating HBCU culture, leading concept development, talent direction, visual system creation, and omnichannel rollout.
black history month
Client: Target | 2023
Art Director and Creative Co-Lead for a national omnichannel campaign celebrating Black-owned and designed brands, leading concept development, on-set direction, visual system execution, and cross-platform rollout.
CREATIVITEA’S
Client: Hilltop Coffee + Kitchen - Issa Rae | 2023
Led creative direction for a seasonal beverage campaign, art directing photography, designing campaign visuals, building immersive 3D environments, and delivering digital and print assets for a multi-location rollout.
BABY KEEM | the melodic blue
Artist Development Study | 2024
Conceptual artist development study exploring long-form visual storytelling for an album release, developing a cohesive campaign vision across visual identity, merchandise, performance, and digital narrative.
saba pivot
Client: Saba Pivot | 2024
Editorial art direction for Chicago rapper Saba. Directed talent, composition, and visual narrative for a photo shoot in collaboration with photographer Laiken Joy and Creative Director Rosalinda.
screwston
A collection of original products honoring Houston's rap icons. Carried at top Houston streetwear retailers including Premium Goods, Proper, and The Tipping Point Store. JU + DESIGN products sold out opening weekend at the Contemporary Arts Museum of Houston's Slowed and Throwed exhibition celebrating DJ Screw's legacy.