Black History Month Campaign

The Campaign:

Target is proud to celebrate Black History Month 2023 with the first ever, 100% Black-owned or designed collection created by Black artists, designers, entrepreneurs, and team members.

My Role:

Art Director + Creative Co-Lead

My responsibilities:

Art Direction, Creative Direction, Client Relationship Management, Digital Banner Design, Concept Ideation, Cast Interviewing, Talent Direction, Team Leadership, Director Selection, Director Treatment Review, Pre-Production Deck Design, Pre-Production Planning, Client Presentations, Script Development, Storyboarding, Set Design Direction, Shot List Execution, Styling Direction, Photography Direction, Video Direction, Retouching Oversight, Paid Social Ad Design, and Post-Production Supervision.

The Deliverables:

1) :30 LFV, (2) :15 SFV, (2) :06 SFV, 21 Stills, (2) Sets of animated digital banners, Paid social content, and (1) radio spot, and custom partnerships.

Omni-channel platforms:

Broadcast, photography, organic/paid social, digital display, dotcom, and custom partnerships.

Credits:

Agency: Quantasy + Associates. Production Company: Native. Director: Ocean Vashtie. Post House: Therapy Studios.

The Cast:

Cameron Burnam, Mekenzy Lender, Samantha Black Founder of Sammy B Designs, Roachele Negron, Founder of Rayo + Honey, and Khrysti Hill Founder of Little Giants Giant Shorties.