Ceramic vessels
Overview:
A collection of hand-built ceramic vessels exploring the relationship between object, space, and experience. Each piece is shaped with an emphasis on form, balance, and materiality, functioning as both sculptural object and everyday utility. Developed as part of JU + DESIGN, the collection extends beyond standalone pieces into hospitality, interiors, editorial storytelling, and digital campaigns.
JU + DESIGN
Responsibilities:
Creative Direction, Object Design, Art Direction, Visual Systems, Photography Direction, Photography, Motion Content Development, Styling, Floral Styling, E-Commerce Art Direction, Copywriting.
short-form storytelling
Every piece of content was created to introduce the collection through storytelling rather than product marketing. Centered around the message, "Flowers deserve more than a glass vase," I led creative direction, floral sourcing, styling, photography, motion, editing, and copywriting to demonstrate how sculptural objects can transform everyday spaces.
The series generated 33K+ organic views, 8.5K+ likes, 200+ comments, and nearly 900 saves.