branded merchandise
Overview:
As part of Nike's LA Don't Play summer program, JU + DESIGN was commissioned to design and produce four custom enamel pins celebrating Los Angeles basketball culture and the athletes selected for the initiative. Developed as collectible keepsakes for participants and Nike family, each pin extended the program's visual identity into a physical object designed to be worn, collected, and remembered.
Nike 2025
Responsibilities:
Art Direction, Enamel Pin Design, Product Design, Production Management, Material + Finish Selection and Manufacturer Coordination.
Concept Exploration
Each pin was developed as an extension of the LA Don't Play identity, translating the program's visual language into collectible objects through custom iconography, premium materials, and thoughtful production.
